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What's your London Story?
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What's your London Story?
Blog
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Blog
About
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The Brand Weather Matrix
Market Musing Srishti Sinha 20/05/2025 Market Musing Srishti Sinha 20/05/2025

The Brand Weather Matrix

When the weather in London is mostly cold and wet, what does a brand with a rich, recognisable heritage do?

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The Lonely Minion
Market Musing Srishti Sinha 15/04/2025 Market Musing Srishti Sinha 15/04/2025

The Lonely Minion

As the eponymous wise lady of Fleabag put it, ‘People are all we’ve got.’

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How Migration Really Works
Market Musing Srishti Sinha 26/02/2025 Market Musing Srishti Sinha 26/02/2025

How Migration Really Works

As someone who has long dwelled on the ideas of roots, places and belonging, coming across this book was fortuitous. 

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User Experience’s Sacred Seven
Market Musing Srishti Sinha 12/01/2025 Market Musing Srishti Sinha 12/01/2025

User Experience’s Sacred Seven

Sharing the best UX insights from the book, Product Management’s Sacred 7, for those interested.

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10 Street-Savvy Ideas that Pop in London
Market Musing Srishti Sinha 05/12/2024 Market Musing Srishti Sinha 05/12/2024

10 Street-Savvy Ideas that Pop in London

Make a marketing splash in the city with these 10 imaginative ideas.

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Thinking Fast and Slow about Management Lessons
Market Musing Srishti Sinha 06/11/2024 Market Musing Srishti Sinha 06/11/2024

Thinking Fast and Slow about Management Lessons

Revisiting lessons from Thinking Fast and Slow by Daniel Kahneman.

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Looks like a Winner
Market Musing Srishti Sinha 29/10/2024 Market Musing Srishti Sinha 29/10/2024

Looks like a Winner

Examples of great spontaneous and unconventional marketing. 

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